WINNER DHA TREATMENT AWARD
Treatment Award for Low Porosity Hair
atrActiva Multivitamin Deep Treatment
atrActiva Multivitamin Deep Treatment, a previous award winner in the Treatment Award for Growth and Nourishment, has won this year's Treatment Award For Low Porosity Hair.
Among the finalists in its category, atrActiva Multivitamin Treatment showed the deepest level of penetration on low porosity hair. Low porosity hair is usually the hardest hair to condition, chemically treat or moisturise as its surface is more resistant than hair with normal or high porosity.
In testing, atrActiva Multivitamin Treatment was able to both absorb into and adhere well to the surface of low porosity hair.
Its versatile nourishing formula, rich in Vitamin E, intensely hydrates low porosity hair, while sealing the surface with an invisible conditioning layer. atrActiva Multivitamin Treatment rinses clean without leaving buildup or weight, making it suitable for hair that is easily weighed down or sensitive to conditioner residues. Hair is hydrated, and flexible with high shine. The high moisture levels also leave the hair softer and more resilient, even on the most brittle hair in the sample.
Repeated application of atrActiva Multivitamin Treatment enhances the results, leaving strands silkier and stronger.
What hair types is atrActiva Multivitamin Treatment best for?
atrActiva Multivitamin Treatment is suitable for all hair types from straight to tightly curly. As it penetrates more effectively than most treatments it is suitable for low porosity hair types which tend to resist penetration by masks and conditioners. It works on both natural and chemically treated textures, and on both healthy and damaged hair. As it leaves no buildup or weight, it is safe to use on fine hair.
How to use atrActiva Multivitamin Treatment:
Apply generously to freshly washed hair, in sections, working from scalp to the ends of hair. Massage into scalp, then smooth treatment towards ends, working it in with your fingers, or for enhanced penetration use an all-wood or silicone brush. Leave in up to 30 minutes under a plastic cap, or for best results, steam hair for 10 minutes. Rinse thoroughly with plenty of warm water.